Who We Are

The Brand

Integrated Packaging Group (IPG) has evolved from the leading stretch film and associated equipment manufacturer in Australia to a far more diverse manufacturer and supplier of flexible packaging across the Industrial and Agricultural markets. Integrated does not supply commodity products, we engineer solutions for our customers turning complex problems into simple solutions which we refer to as ENGINEERED SIMPLICITY.

As our business has evolved so too has our brand and it was time to refresh our logo to reflect the business we are today. We worked with our friends at UNO Australia to develop our new brand and identity; this is how they described our new logo.

INTEGRATED

ONE word says it all! A leading industrial company made up of separate divisions that becomes one in the eyes of the world.

This newly created corporate identity shows cohesion and confidence, progressiveness and competence; an identity that pulls together a diverse mix of people and skills.

The word INTEGRATED is clear and confident; it builds on the established equity in the existing company name, IPG, but importantly moves forward in a fresh and uncomplicated way.

The lowercase extra bold typeface is highly legible and forms a confident base for this new powerful wordmark; a wordmark that can encompass all within it.

The “I” becomes an icon and forms directional beginning to the wordmark; a highly recognisable symbol in its own right; represented cleverly by intersecting form that in turn makes a PLUS sign.

The PLUS says something extra! Extra for customers, extra for services; always something extra from the market leading group. The ascendant darker part of the “I” appears 3 dimensional and forward of the word; thus forward thinking and progressive.

This together with the preferred power colour ‘red’ combines to make a simple yet very ownable new brand.

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