ONE word says it all! A leading industrial company made up of separate divisions that becomes one in the eyes of the world.
This newly created corporate identity shows cohesion and confidence, progressiveness and competence; an identity that pulls together a diverse mix of people and skills.
The word INTEGRATED is clear and confident; it builds on the established equity in the existing company name, IPG, but importantly moves forward in a fresh and uncomplicated way.
The lowercase extra bold typeface is highly legible and forms a confident base for this new powerful wordmark; a wordmark that can encompass all within it.
The “I” becomes an icon and forms directional beginning to the wordmark; a highly recognisable symbol in its own right; represented cleverly by intersecting form that in turn makes a PLUS sign.
The PLUS says something extra! Extra for customers, extra for services; always something extra from the market leading group. The ascendant darker part of the “I” appears 3 dimensional and forward of the word; thus forward thinking and progressive.
This together with the preferred power colour ‘red’ combines to make a simple yet very ownable new brand.